However, users of the platform now expect more varied content. Meta’s image-based Instagram is often associated with the creation of aesthetically pleasing images, influencers, and a view into the lifestyles of celebrities. As of the first quarter of 2022, Facebook had almost three billion monthly active users and has only ever experienced an upwards trajectory in global users for well over a decade. Facebook has long been the most successful of all social networks, in terms of user numbers, audience reach, and brand awareness. Overall, the company brought in over 117 billion US dollars in revenue in 2021. Facebook, Instagram, Messenger, and WhatsApp make up what Meta calls its Family of Apps. Just before the end of 2021, Facebook Ltd rebranded as Meta Platforms Inc, pivoting towards a new business direction known as the metaverse.
Is Facebook still the most popular social media platform? People aged 19 years and younger spent on average 49.12 minutes on social media apps daily. In fact, social media is a popular news source in many countries - over 70 percent of adults in Kenya, South Africa, Malaysia, and the Philippines said that they used social media to access news.Īs of March 2021, people aged 40 to 44 years spent the most time on social media applications of all user demographics, amounting to almost 60 minutes per day. Other popular reasons for using social networks included filling spare time, looking for inspiration, and reading news stories. In 2021, almost half of all social media users said that they use it for staying connected with family and friends.
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